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Looking stylish in middle-age and beyond can be tricky.It’s easy to get stuck in a rut, and trying a new look can seem daunting.These are women in control of their wardrobes as well as their lives. Add simple jewellery - a string of pearls, a pair of discreet drop earrings - or a colourful scarf.They go for a simple look - a classic shift or tunic dress, updated pussy-bow blouse and well-cut trousers with a mid or kitten-heel shoe. The aim is to add personality while appearing cool, calm and confident.
As a 51-year-old fashion editor and author, I constantly hear from women who tell me they don’t know where to start. Wardrobe essentials: A boyfriend jacket (Zara is good), oversized shirt (chambray is wonderfully soft and skims over lumps and bumps), white T-shirt (Gap or Boden), rolled up chinos, brogues (Office is usually a good bet) and a navy overcoat (M&S, Cos or Whistles)■ Raey - Matchesfashion.com’s in-house label offers easy pieces with an elegant tomboy-ish twist.Dresses are around £70 to £130, and there’s 13 per cent off online.The Casual Glamourpuss is a working woman whose style is a relaxed blend of day and evening wear that combines diamante and denim, leopard-print and luxurious cashmere, to take her effortlessly from school run to red carpet or office to opera with the minimum of effort.Wardrobe essentials: a shift or tunic dress (M&S are getting better fast and have styles around £40), a pussy-bow blouse, wide-leg trousers in primary colours (pair with a black scoop-neck top or white shirt), sharp blazer (Zara do the best, around £50) and a power necklace (try Zara again).■ Roksanda - Samantha Cameron is a fan of Roksanda dresses and she was recently voted the best-dressed woman in the world by Vanity Fair magazine.New season is horribly expensive, so look on for bargains.■ Hobbs - beautiful tailoring, classic shirts and Italian-made leather shoes, this is a one-stop shop for the modern business woman.
It’s high-end High Street pricing - but look out for their online outlet, which offers big reductions such as nude court shoes, on sale for £49. If you’re shy, add a blast of colour to a chic background of grey or navy.